Arteffect was founded in 2006 by Tom Kochawi & Dan Orr. They met through a mutual friend and it wasn't long before they began sharing experiences and ideas about music, guitars and off course – effects! Soon enough, they formed a clear vision of how current guitar effects should be designed and built; establishing Arteffect was the next natural step.

In their words: "As guitar players and music fanatics, we really love our craft and take it very seriously. We strive towards creating high quality products that will inspire, motivate and please musicians and comply with our own strict standards. Our effects are designed and constructed with musicians in mind; they're built to deliver excellent tone, functionality and reliability wherever used in the studio, on tour or in the bedroom."

Each Arteffect pedal is handcrafted by Tom & Dan of Arteffect in Haifa, Israel. 

Please click to check out the new line of Eastwood Guitars

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We are very picky about the product lines we carry here.  They must have great tone, stellar reliability and the right vibe.  Thus far, We are very impressed by all of the manufacturers we deal with .  In addition, the manufacturers we carry all have one big thing in common:  They are all Super-creative People that are fun and easy to deal with!